Brand from
identity.
You have a vision. A world. An aesthetic that's distinctly yours. I turn that into a product on shelves and the infrastructure to scale it. 20+ years in CPG, a brand of my own in ~25 retail accounts, and I live in your world — not a consultant observing from the outside.
Founder — Hatchet Granny●
~25 Retail Accounts●
Modern Hops Distribution●
Music Industry●
Zero-Proof & Functional●
Identity-Driven Brands●
Los Angeles●
20+ Years CPG●
Founder — Hatchet Granny●
~25 Retail Accounts●
Modern Hops Distribution●
Music Industry●
Zero-Proof & Functional●
Identity-Driven Brands●
Los Angeles●
The approach
Aesthetic
to SKU
Your brand already has a world — a visual language, a tone, a culture. I help you translate that into a real product. Formulation, co-packing, packaging, compliance. The unsexy infrastructure that turns an identity into something you can hold.
Product
to market
Distribution strategy, retail placement, DSD relationships, pricing architecture. I've built this for my own brand — ~25 accounts through Modern Hops — so the advice comes from doing it, not theorizing about it.
Market
to empire
Scaling beyond launch. Category expansion, brand extensions, the operational backbone for when demand outpaces your current setup. The infrastructure has to keep up with the vision.
Built, not borrowed
Daughter of 8× Grammy-winning recording engineer. Stewarding a 600-photo archive. Music industry is in the blood.
Brands are born from who you are, not from market gaps. The infrastructure just has to keep up with the vision.
What I do
Let's build.
You've got the vision. I've got the infrastructure. Tell me what you're making and I'll tell you how to get it on shelves.
