I started in CPG over two decades ago — vitamins, wellness, beverages. The whole infrastructure. Built something real. Then I got interested in sound.

My dad was Roger Nichols, the recording engineer. Steely Dan, John Denver, everyone. He died in 2011, and I found myself looking for ways to process that. I got trained in sound therapy — 186 hours through Globe Sound Institute — and it shifted something. Vibration, frequency, the physics of how we actually feel. It’s not about fixing yourself. It’s about intention and presence.

I studied at USC in international relations with a concentration in Asia. Got certified in Reiki. Trained through the Herbal Academy. SAG-AFTRA member. Spent time with Zombie Joe’s horror theatre troupe in downtown LA. These weren’t detours. They were all the same thing: trying to understand what moves people.

Then I created Hatchet Granny — a gothic botanical zero-proof brand. About 25 retail accounts, distributed through Modern Hops. It’s an identity first. A texture. Something that doesn’t need alcohol to have presence. That project taught me what I already knew from CPG, just deeper: you build something real by knowing exactly what you stand for and refusing to compromise it for market size.

Now I consult for beverage brands, I work with people on sound, I’ve got an archive of 600+ photos of my father’s life in music that I’m stewarding. Los Angeles is home. Everything moves because of energy.