Let’s build worlds together.
Founder of Hatchet Granny. Experience producer, host, and certified sound practitioner.
Twenty years building brands from concept to shelf, including my own. Raised in Steely Dan lore, I’ve always believed the best experiences are equal parts precision, emotion, and a little bit of magic.
The Brand
Hatchet
Granny
Beverages & Events for Beautiful Disasters™
Liquid Death’s hot goth girlfriend. Poppi’s feral witchy sister. A24 horror with some John Waters camp.
It started as a pop-up botanical elixir bar in Savannah. Now it’s Heartbreak Healer, a sparkling botanical soda and mixer, in 30+ retail doors, self-distributed, with a community that reorders. At 4am on July 14, during the new moon in Missouri, 6,500 cans got made. The Heartbreak Healer had been made by hand for years. That was the first time it ever went in a can.
Hatchet Granny is addition, not subtraction. More flavor, more ritual, more personality, more life.
Pop-up elixir bars, takeovers, tastings, sound journeys. Los Angeles, Chicago, Savannah, Portland, Atlanta. The Order, a society of beautiful disasters who get the first cans and the parties before anyone else. And a long-term vision of a fully immersive gothic hospitality world.
Hatchet Granny is raising. If you want in on the beginning, write to me.
What I Do
Four worlds.
One frequency.
01 / Experiences
I build worlds.
You walk into them.
Immersive events, activations, and experiential production. Pop-up elixir bars, existential hauntings, themed bashes, and sensory worlds built to be felt. The first sound bath at Midsummer Scream, the largest horror and Halloween convention in the world. The first sound bath at NAMM. A sold-out night at the GRAMMY Museum. Midnight in the Garden of Good & Evil, Savannah’s biggest themed bash. If you want a touch of magic at your place, I build it and I run it.
02 / Sound Therapy
Sound as restoration,
ritual, and repair.
Sound baths, vibroacoustic therapy, tuning forks, and custom sonic experiences rooted in science, story, and emotional truth.
03 / Beverage Consulting
Brand from identity.
Product from vision.
For founders, artists, and culture-driven brands building beverages that need to feel as strong as they taste.
04 / Roger Nichols Archive
Music history.
Studio culture. Legacy.
A living archive preserving and expanding the work, photographs, recordings, stories, and influence of 8-time Grammy-winning engineer Roger Nichols.
About
I’ve never had a
straight-line career.
Good.
The interesting ones don’t.
I started in CPG two decades ago. Vitamins, wellness, beauty, beverage. Selling, sampling, launching, and learning what actually moves product in the real world. Along the way: USC, SAG-AFTRA, Reiki, herbalism, sound therapy, experimental theatre, horror, nightlife.
None of it was random. It all taught me the same thing: people remember how you make them feel.
After losing my father, Roger Nichols, I went deeper into sound. 186 hours of certification, a first-of-its-kind sound bath at NAMM, and Hatchet Granny. Now I help brands, artists, and cultural projects build things people actually feel.
Credentials & Experience
The receipts.
CPG
Founder
Sound
Sound
Science
Published
Certified
Energy
Botanical
Performer
Archive
GRAMMY Museum
Lineage
The Archive
Roger Nichols
Archive
The Roger Nichols Archive is more than a photo collection.
It is a living cultural project preserving the work, images, stories, recordings, and technical legacy of one of modern music’s most important recording engineers.
The archive includes hundreds of photographs, personal materials, historic studio documentation, and rare artifacts connected to Steely Dan, John Denver, and the golden age of record-making.
The project has already expanded into a published book, museum exhibition work, documentary development, GRAMMY Museum programming, and licensed appearances in music documentaries.
In June 2026, the GRAMMY Museum hosted the sold-out Reelin’ in the Early Years of Steely Dan, an evening of Roger’s never-before-seen photographs, music, and conversation that I co-moderated alongside Jake Malooley of Expanding Dan. Event details · Limited edition prints from the program are for sale here.
The archive’s most public moment came when “The Second Arrangement”, a beautifully restored recording of the legendary lost Steely Dan track, was discovered and delivered. Featured in The Guardian.
This is the preservation of sound history.
“
Intention is the thing.
Everything else is infrastructure.
Let’s build
something real.
Investing in Hatchet Granny, booking an event, activation, or immersive experience, or exploring the Roger Nichols Archive: write to me.