Everything is energy.
I work at the intersection of beverage, sound, culture, performance, and legacy.
I'm a CPG consultant, certified sound practitioner, performer, and founder of Hatchet Granny â a gothic botanical beverage brand built for people who want more ritual, more flavor, and more life.
I've spent 20+ years helping wellness, vitamin, beauty, and beverage brands move from idea to shelf â and I've built my own brand from scratch, from formulation and packaging to retail accounts, distribution, events, and community.
In 2026, I produced and performed what may have been the first-ever sound bath at NAMM, one of the world's largest music trade shows â bringing nervous system restoration, psychoacoustics, and intentional sound into the center of the music products industry.
I also come from a deep music lineage. My father was Roger Nichols, the 8-time Grammy-winning recording engineer known for his work with Steely Dan, John Denver, and many others. My mother is a singer-songwriter. My sister is an executive producer for NASA+. Sound, story, performance, and precision are not things I found later in life. They are the water I was raised in.
Today, I'm also stewarding the Roger Nichols Archive â a growing cultural and historical project that includes far more than photographs: a published book, museum exhibitions, documentary work in progress, a GRAMMY Museum panel on the early days of Steely Dan, images featured in the Yacht Rock documentary, and yes, the cassette I lovingly call the most important cassette on the planet.
Everything connects: product, story, frequency, memory, and the way people feel when they encounter something real.
Three worlds.
One frequency.
Product from vision.
ritual, and repair.
Studio culture. Legacy.
I've never had a
straight-line career.
Good.
The interesting ones don't.
I started in CPG more than two decades ago, working across vitamins, wellness, beauty, and beverage brands â selling, sampling, launching, merchandising, educating, and learning what actually moves products in the real world.
I studied International Relations at USC with a concentration in Asia. I became a SAG-AFTRA performer. I trained in Reiki, herbalism, and sound therapy. I spent time in experimental theatre, horror, nightlife, wellness, live events, and storytelling.
None of it was random. It all taught me the same thing: People remember how you make them feel.
After losing my father, Roger Nichols â the 8-time Grammy-winning engineer known for his work with Steely Dan, John Denver, and so many others â I went deeper into sound. I completed 186 hours of sound therapy training through Globe Sound Institute and began working with vibration, resonance, somatic release, and the nervous system.
That work came full circle at NAMM, where I produced and performed a sound bath inside one of the world's most influential music industry gatherings â bringing healing sound into a space usually built around gear, technology, performance, and commerce.
Then I created Hatchet Granny, a gothic botanical zero-proof beverage brand born from grief, humor, sobriety, plant medicine, and the refusal to become boring after pain. I built it from concept to product, from formulation to retail, from pop-up elixir bars to distribution.
Now I help brands, artists, founders, and cultural projects build from the inside out â starting with identity, then translating that into product, story, experience, and scale.
Because the best work is not built from trend decks. It is built from a frequency.
The receipts.
Hatchet
Granny
Hatchet Granny is a gothic botanical beverage brand for beautiful disasters.
Built from grief, sobriety, plant medicine, humor, and a refusal to let non-alcoholic culture become beige, Hatchet Granny creates drinks and experiences with actual personality.
The brand began as an elixir bar concept and grew into a product line, pop-up experience, retail brand, and identity-driven world â with retail accounts, distribution, events, and a loyal community of people who want more than a “replacement” drink.
Hatchet Granny is not about subtraction.
It’s about addition: more ritual, more flavor, more pleasure, more life.
Roger Nichols
Archive
The Roger Nichols Archive is more than a photo collection.
It is a living cultural project preserving the work, images, stories, recordings, and technical legacy of one of modern music’s most important recording engineers.
The archive includes hundreds of photographs, personal materials, historic studio documentation, and rare artifacts connected to Steely Dan, John Denver, and the golden age of record-making.
The project has already expanded into a published book, museum exhibition work, documentary development, GRAMMY Museum programming, and licensed appearances in music documentaries.
This is not nostalgia. This is the preservation of sound history.
Everything else is infrastructure.
Let’s build
something real.
Whether you’re creating a beverage brand, booking a sound experience, exploring the Roger Nichols Archive, or trying to turn a wild idea into something tangible — I’d love to hear from you.
Open the contact form →