Whatcha Got Cookin’

Cimcie Nichols is a certified practitioner in Sound Therapy, Reiki, and Herbalism, and self proclaimed Beverage Goblin, dedicated to holistic well-being. Over two decades of sobriety and a rich background in sales and marketing for wellness brands have equipped her to guide individuals through life’s challenges without reliance on drugs or alcohol.

She founded Hatchet Granny after decades in the health and wellness industry and navigating the depths of heartbreak. Finding solace in plants, sound, and community, Cimcie transformed her pain into purpose, birthing Hatchet Granny from the ashes of her grief.

Inspired by the audacious spirit of Carrie A. Nation, leader of the Women’s Temperance Movement, Hatchet Granny is here to smash outdated notions of what it takes to feel good and have a damn good time. She believes pleasure and purpose can coexist, crafting elevated herbal elixirs that nourish both body and soul—a delicious, vibrant alternative for those seeking a different kind of buzz.

Hatchet Granny is now more than a name; she’s a living, breathing force of nature—a mystical swamp witch with the audacity to carve her own path. Her world, where swamp roots entwine with neon-lit cityscapes, pulses with magic, mystery, and contrasts: urban yet primal, grotesque yet beautiful, teetering on the edge of chaos and rebirth. Her creations, steeped in ancient wisdom, reflect her unyielding spirit and magnetic presence, offering a taste of something wild and extraordinary.

We’re building a community that celebrates the macabre, dances in the moonlight, and finds solace in shared experiences. As a give-back brand, a portion of our proceeds supports MusiCares, aiding the humans behind the music that enriches our lives. Whether navigating life’s challenges, seeking vibrant community, or craving a booze-free drink, join the order. Embrace the unhinged, raise a glass (or a hatchet), and celebrate the beautiful messiness of life with us.

Cimcie’s passion for sound therapy is deeply rooted in her upbringing as the daughter of an 8-time Grammy award-winning sound engineer. She seamlessly integrates this with her mother’s teachings on the importance of nature, leading her to explore vibrational medicine, plant medicine, and nutrition.

Cimcie holds a BA in International Relations with a concentration in Asia from USC, and certifications in sound therapy, herbal training, and Reiki. She employs her education and personal trials, including a pandemic and divorce, to share transformative modalities that focus on nutrition, stress management, and heart health.